The 4 Types of Consumer Buying Behavior - Henry Assael Model Explained
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The 4 Types of Consumer Buying Behavior - Henry Assael Model Explained
There are 4 types of buying decision behavior: Complex, dissonance-reducing, habitual, and variety-seeking buying behavior. The model was designed by Henry Assael. The differences are made through the required involvement of the consumer and the differences between brands. The buying decision behavior is only one topic of the main chapter 5 in ...
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