在 2025 年获得战略优势。了解全球营销趋势，平衡品牌与绩效，并利用数据驱动的洞察力全面衡量媒体。 精准驾驭电视市场。研究观众在主要电视传播平台上的收视行为... 媒体碎片化造成受众分散。了解如何通过所有渠道吸引 ...

Notably, FAST channels offer a greater percentage of more recent content than SVOD services. Nearly half of current FAST ...

Cable finished with 22.2% of TV watch-time in July. Although it exhibited monthly declines in news (-11%) and sports (-17%) ...

視聴者、成長、新たな機会へとあなたをつなげます。 2025年、競争優位性を確実なものに。 データドリブンなインサイトの活用で、グローバルなマーケティングトレンド把握、ブランド構築とパフォーマンスの両立、そして ...

Leader mondial dans le domaine de la connaissance de l'audience, des données et de l'analyse, Nielsen façonne l'avenir des médias en mesurant avec précision ce que les gens écoutent et regardent.

Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry audience with a global influence on trends and culture.

During July, streaming’s share of TV viewing in Mexico showed an increase of 0.9 percentage points compared to the previous ...

2025 Diverse Intelligence Series Engaging Black audiences Black America continues to grow, and the outsized impact of their cultural and economic influence cannot be ignored or taken for granted.

2024 Diverse Intelligence Series Fanáticos: Nielsen’s playbook on Hispanic media consumption and sports engagement Hispanics aren’t just watching the game, they’re changing it. This report provides ...

2024 Diverse Intelligence Series Reaching Asian American Audiences Understanding Asian influence and media consumption The Asian American, Native Hawaiian and Pacific Islanders (AANHPI) are a valuable ...

2025 Diverse Intelligence Series Breakthrough ROI: Investing in Asian American audiences and media From K-beauty to cricket, understanding the Asian American, Native Hawaiian, and Pacific Islander ...

Nielsen has secured a two-year extension as New Zealand’s official TV measurement provider, backed by Sky and TVNZ. The renewed partnership, running from July 2025 to June 2027, reaffirms Nielsen’s ...