Consumer behaviour is the study of consumption. It aims to have a better understanding of consumer actions and processes used in their purchase decisions, as well as the usage of products and ...

The Behavioral Stack framework provides a comprehensive understanding of consumer behavior in today's complex markets. It ...

advertisement 10-20-2009 DESIGN Three High-Tech Tools for Understanding Consumer Behavior GoPro’s Helmet Hero for capturing the user’s experience from the first-person perspective.

During the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to better engage today’s consumer, it is essential to understand their needs ...

Consumer behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is completely customer oriented, so it makes sense to understand ...

Consumer behavior describes the rationale behind a consumer’s decision to purchase. Once you can decode this rationale, convincing the customer that you offer the best deal becomes a piece of cake.

With shifting consumer perceptions of inflation, debt and pricing pressure, the report emphasizes that brands can no longer ...

These three products, while not specifically intended for customer research purposes, each have valuable features that can capture the customer’s perspective accurately and efficiently.

But as an investment banker, understanding consumer behavior enables you to understand how your clients’ consumers act in the marketplace.

But after Labor Day everything becomes more extreme. Last year, the shopping cart abandonment rate hit at an all-time daily high of 89.2% on November 23rd. And it’s a safe bet that we’ll see ...