He sent the theme to NBC executives, not as a demo, but as a finished product. It arrived not on cassette, but on a VHS tape, with the song played over highlights of the 1988 NBA Finals.

NBC will bring back “Roundball Rock,” its beloved sports theme song, next season when the network begins its 11-year media rights deal to air NBA games.

What is NBC’s history with the NBA? The NBA and NBC had their first partnership from 1954 to 1962, before returning in 1990 to 2002 amid Michael Jordan and the Chicago Bulls ‘ dynasty.

"Roundball Rock" is coming home. NBC answered the biggest question many have had since it won back NBA rights last July during Saturday's coverage of the Kentucky Derby when it aired a 60-second ...

NBC's 11-year agreement with the NBA and WNBA begins in October. Peacock will exclusively stream games on Monday night while NBC/Peacock will have regional doubleheaders on Tuesday.

NBC will use "Roundball Rock"—a snappy John Tesh instrumental still widely associated with the NBA—for its NBA coverage beginning in the fall of 2025, it announced Saturday afternoon during ...

NBC has planned a special theme for its 2025 stint with the NASCAR Cup Series. The NBCUniversal-owned sports arm will cover its first premier series race of the season this coming Sunday at Iowa ...