Google, ever eager to lean into generative AI, is launching a new shopping feature that shows clothes on a lineup of real-life fashion models. A part of a wide range of updates to Google Shopping ...

Walmart shoppers will now be able to virtually try on clothes from the comfort of their own homes, with AR technology that uses your own photographs in place of clothing models.

Despite the public roasting Levi’s took for flirting with AI, smaller clothing sellers who model their own products online maintain a growing interest in replacing themselves with the computer ...

H&M is working in partnership with models and their respective modeling agencies to craft digital twins of 30 models, BusinessOfFashion.com reports. The resulting AI-generated imagery will be used ...

Google Shopping is introducing two new features that are designed to help users search for clothes in more detail and better visualize how clothing will look on different body types.