Google is introducing new generative AI tech in Google Shopping that lets users preview how clothes might look on different models.

Despite the public roasting Levi’s took for flirting with AI, smaller clothing sellers who model their own products online maintain a growing interest in replacing themselves with the computer ...

The tech itself is one thing, but the scale of its capabilities is another entirely. Over 270,000 items of apparel across Walmart’s portfolio of brands can be tried on using Be Your Own Model ...

New Google Shopping feature uses AI to model clothing on different body types Starting today, users in the US can see how women’s tops from H&M, Anthropologie, Everlane, and Loft will look on a ...

H&M is working in partnership with models and their respective modeling agencies to craft digital twins of 30 models, BusinessOfFashion.com reports. The resulting AI-generated imagery will be used ...